Meet the Seek Now Executive Team
Brannon Lacey
CEO
As a CEO with over a decade of experience in technology-centric P&L leadership, I have consistently driven growth, innovation, and transformation across diverse industries, including cloud computing, cybersecurity, data protection, and financial services.
My core competencies include value creation within the private equity asset class, team building and leadership, resilience and achievement orientation, strategic vision, profitable growth, and a strong customer focus. I have successfully navigated roles in public, venture capital, and private equity-backed organizations, serving as a CEO, business unit executive, investor, and board member.
My personal mission is to create value for all stakeholders by fostering a culture of execution excellence, customer-centricity, and results orientation.
Proud husband to Heather and father to Liam, Sam, Weston, and Audrey.
Russ Carroll
Founder, Chairman, Chief Seeker
As the founder of Seek Now, I have over 12 years of experience in leading a national claims inspection company that leverages proprietary technology and caring people to deliver ground truth for the insurance, managed property and real estate industries. My vision is to change how the insurance industry, SFR, and property experts work and collect data and to provide the fastest, most accurate, and most thorough claim reports in real time to enable customers to solve business problems faster and protect their homeowner’s assets.
With my expertise in new business development, customer relationship management, and team building, I have grown Seek Now from a steep and high roof inspection service to a full-service provider of virtual, exterior, and interior inspections for property, commercial, auto, liability, and casualty insurance carriers, multi-national facilities managers and property managers. I have also developed and implemented Maestro, our proprietary workforce management system that enables specialized claims handlers-inspectors to produce settlement-ready reports that meet SLA standards and exceed customer expectations. My mission is to create opportunities for our talented and dedicated team and to deliver exceptional value and service to our clients.
Blake Adams
SVP, Marketing
Blake joined SeekNow in 2025 to lead marketing and growth strategy. With nearly two decades of experience driving revenue through marketing leadership, Blake brings a unique blend of tactical expertise and strategic vision. Before SeekNow, Blake led marketing for HealthTech companies Florence Healthcare and PaySpan (Zellis), as well as consumer-focused organizations, including Good Samaritan Healthcenters, Georgia State University Athletics, and developed marketing strategies for a wide range of global non-profit organizations.
Blake is an avid traveler, continues to give back to global non-profits and his local Church, is married to Kimberly, and is the proud dad of Hudson and Grant.
Seth Beck
SVP, Product
Matt Goforth
Chief Data Architect
Rick Holtz
Chief Technology Officer
Marty Meyers
SVP, Operations
Brian Moore
Chief Financial Officer
As Chief Financial Officer at Seek Now, Brian Moore oversees accounting, tax, and financial strategy. Brian works to keep Seek Now aligned to its strategic goals through financial reporting and strategic decision making.
Brian joined the company in 2024 after spending 12 years at Appriss Inc. and Bamboo Health in several positions in accounting and finance at a corporate level, overseeing finance for multiple business units. His last role was as CFO for Bamboo Health. He has more than 10 years of experience in transforming high-growth SaaS businesses through both organic growth and mergers and acquisitions. He has been instrumental in leading more than 15 acquisitions, multiple divestitures and debt financing and restructures.
Kevin Moynihan
SVP and GM, Insurance
As head of Insurance at SeekNow, Kevin is responsible for P&L, strategy, and commercial functions supporting growth and market leadership. He has held executive roles in both technology and insurance and focuses on the intersection of strategy and execution – partnering with leaders across the industry to help turn vision into a reality that generates results.
Prior to SeekNow, Kevin was SVP and GM of Insurance at RealPage. He also served as VP of Product for Casualty at CCC Intelligent Solutions. Before moving into software and tech-enabled services, Kevin spent nearly a decade at Liberty Mutual where he served as VP of Claims Product overseeing process, operations, and technology teams.
Tadd Roberts
VP Innovation
Jason Simpson
SVP and GM, Real Estate
Jason has been a member of executive management teams at Frankly Media (NASDAQ: GAME); at Piksel, a tech provider to the broadcast and media industries; and at Multicast Media Technologies, a provider of cloud-based online video solutions delivering over 650,000 live Internet broadcasts annually. Jason also worked at Adobe Systems where he was responsible for evangelizing the use of Adobe’s Primetime video and monetization platform. Jason began his career at Accenture and has participated in two successful exits.
